THE LEGACY OF EMPIRES
Just as Rome once stood as the center of power and culture in the ancient world, DUBAI today embodies the same spirit of ambition, innovation, and luxury.
The name VALUSIS draws from the Latin “Valus”, meaning strength and worth, used in the Roman Empire. The suffix “-is” denoted distinction making this word exclusive and associated with “victorious leadership”, a title only given to commanders who triumphed in battle.
Timeless Meaning
By reviving this name, VALUSIS carries forward a tradition of excellence and prestige. These values have been passed down in horology as they were on the battlefields centuries ago, crafted for those who lead, rather than follow!
All our timepieces must earn their place through flawless execution. It signifies our independence as a watchmaker, our commitment to innovation without compromise, and our refusal to produce anything that does not meet our definition of excellence.
The Letter of Victory
The letter V, at the head of VALUSIS, has been a symbol of victory, vision, and virtue for centuries. In the ancient world, it was inscribed on banners, carved into stone arches, and worn as an emblem by leaders returning victorious from battle.
